30%
Production Cost Reduction with AI Workflows
Baptiste Firroloni
Executive Producer and Media Production Manager | Creative Operations Leadership
Profile
Executive production leader with 25+ years leading AI-powered content strategy and scaling operations across broadcast, digital media, gaming, and branded content.
Specialized in creative operations leadership, editorial judgment, and AI-enabled production strategy. Proven track record in building high-throughput production systems, leading multidisciplinary teams, and delivering measurable business and audience impact at scale.
Key Highlights
47M+
Combined Views from Flagship Formats
95%
Audience Engagement Growth at BNP Paribas
1000+
TV Billboards Delivered
500+
Students and Professionals Trained
25+
Years of Experience
Professional Experience
OpenClassrooms — Media Production Manager
2022–Present
- Drove change management and AI workflow integration, reducing production costs by 30% and modernising the production model for educational and marketing content delivery.
- Leads production strategy across pedagogical and campaign deliverables at scale.
Ubisoft — Artistic Producer
2020–2022
- Led Art Production on an unreleased title, managed an international artist network across internal teams and global freelancers, defined visual direction, and oversaw multi-location photo shoots.
BNP Paribas — Studio Lead Producer, Group Communications
2018–2020
- Led video and documentary production for BNP Paribas Group Communications Studio, including on-location projects in Africa.
- Ensured compliance with financial, legal and editorial standards.
- Delivered content contributing to 95% growth in audience engagement.
FIRR Productions + Overlook Media — Founding Partner & Executive Producer
2011–2018
- Led an entrepreneurial production chapter across FIRR Productions and Overlook Media, driving IP ideation, production, sales, and delivery with high-impact outcomes.
- Produced flagship formats including Le Comité Des Reprises and La Veillée, generating 47M+ combined views.
- Delivered productions and campaigns with Canal+, Lagardère Group, Golden Moustache and Eurosport, while co-founding OverGoodStuff and leading international merchandise work with brands including Pokémon, Dragon Ball, Tim Burton, and Steven Spielberg.
Earlier Experience
ArtFX Training — Training Center Director. Built and led the Paris training center for seasoned professionals, overseeing operations, sales, communications, and program design while contributing to 200% sales growth.
ArtFX — High-End VFX Trainer. Delivered advanced VFX and compositing training to 500+ students and professionals, with many alumni later joining prestigious studios including ILM, DreamWorks, and Illumination.
Le Clan.D — VFX Production Lead. Served as VFX production lead, delivering 1000+ TV billboards in a high-speed broadcast environment.
Nevrax — Marketing Content Producer. Produced marketing and communication videos for a €25M independent video game.
Additional Experience
- Live visual performance (10 years as VJ) in large-scale events.
- Apple Certified Trainer: Final Cut Pro, Motion and Color.
Keywords
Executive Production · Creative Operations Leadership · AI-Enabled Media Workflows · Editorial Strategy · Content Production at Scale · Team Leadership · Broadcast Media · Digital Media · Gaming · Branded Content · Stakeholder Management